Stop giving out literature at trade shows! Take predetermined information from prospects at shows. Send them personalized letters, with pre-assembled follow-up packages, by priority mail and you will have an excellent presentation on their desk within a few days of their return from the show, rather than being in the pile of literature they gathered that will never be looked at again. For even more productive ways of maximizing trade shows profits, email us and we will answer one question free, or call M4P today for a Risk Free 2 hours consultation.

If you can teach your people to say, "Would you like fries with that?", you can increase your sales, TODAY! For more information on how to define "fries", train your people and automate the process, email us and we will answer one question free, or call M4P today for a Risk Free 2 hours consultation.

Make believe you were a new prospect calling your office, trying to place an order. By following the flow you will be amazed at the things your company does to delay sales and frustrate customers. Happily, we have found that most of the time, by stopping unnecessary tasks, you lower costs, increase customer satisfaction and free up resources to become even more productive. For more information on operations and reorganization, email us and we will answer one question free, or call M4P today for a Risk Free 2 hours consultation.

Don't ask you salespeople to do anything that anyone else can do for them. If their computer can keep them on time and send automatic letters, don't let them compose letters. Have someone else set and confirm appointments and do follow-up, etc. If your salespeople are expected to bring in $1,000,000 per year, that's over $500 per hour. Don't let anything distract their attention. For more information on how to increase your salesforce's productivity, email us and we will answer one question free, or call M4P today for a Risk Free 2 hours consultation.

Most companies waste money on advertising. For many, if budgets were based on proactive results oriented marketing, tremendous savings would be realized over passive, image advertising. Today's companies are much better off concentrating on targeted, direct marketing methods. For more information on how to make all your marketing dollars count, email us and we will answer one question free, or call M4P today for a Risk Free 2 hours consultation.

Want to decrease your cost per sale? Stop generating more leads than you can handle. Only 5% of companies send literature and follow up within 88 days of a customer request. You are much better off contacting only 100 people per week and completing the follow up. For more information on how to create winning advertising programs, manage the lead generation, qualification and the contact process through the ultimate sale, email us and we will answer one question free, or call M4P today for a Risk Free 2 hours consultation.

To thrive in the 21st century, indeed to survive, your computer systems must be totally integrated and based on contact management, not transaction management. More than a database of facts, figures, and history, contact management allows you to custom manage relationships to maximize customer retention, lifetime value and referrals. For more information on customer focused, profit building, really easy to use computerization, email us and we will answer one question free, or call M4P today for a Risk Free 2 hours consultation.

Put your new sales people on inactive or low activity accounts. Many of these customers drifted away for the most common reason of all, "the company didn't care about my business." Give your new people the ammunition they need to reactivate accounts and they will find more success than cold calling, while you spend less and get more reward than if they actually were cold calling. For more information on hiring, training, managing, incenting, and retaining good people, email us and we will answer one question free, or call M4P today for a Risk Free 2 hours consultation.

Everyone sells a commodity. There will always be someone who can claim the same basic features and/or results you offer, at a lower cost. The art of differentiation is what sets some companies apart. Those companies will also typically enjoy the healthiest bottom line in the industry because of their increased margin. Differentiation doesn't have to be expensive. It just has to be on target with the needs and desires of your audience, so that both of you win. For more information on differentiating your company and increasing profits, email us and we will answer one question free, or call M4P today for a Risk Free 2 hours consultation.

Segment a portion of your marketing budget for preemptive retention programs. The second least expensive way to increase sales is to increase customer retention! For more information on customer retention and the first and third best way to increase sales, email us and we will answer one question free, or call M4P today for a Risk Free 2 hours consultation.